Ying(影)
CO-FOUNDER / CREATIVE DIRECTOR
Ying is the founder and creative mind behind Puffling. Her love of handmade objects and soft, squishy toys inspired her to create tiny characters that can be held, dressed and given personalities of their own.
HOW IT ALL BEGAN
IT STARTED WITH ONE SQUISHY IDEA
Ying has always loved making things of her own. She was also drawn to soft, squishy toys—the kind you cannot help but hold and squeeze.
One day, she wondered if she could create a squishy little character that could also be dressed up and given a personality of its own. Guided by her own sense of color, style and detail, she began making minis in all kinds of looks and moods.
At first, Ying made them simply for herself. But whenever friends visited her home, they immediately fell in love with the tiny characters. As more people began asking for their own, a personal creative experiment slowly grew into Puffling.
In an age of AI and mass production, we believe handmade things matter more than ever. Each one carries a human touch, a little soul and a little happiness.
